How B2B Brands Can Engage on Pinterest and Instagram
by MGB2B
A recent report indicates that 95% of B2B buyers prefer shorter, more visual content that is highly informative yet quick and easy to digest. While long-form content like white papers is still critical in B2B marketing, social media platforms such as Pinterest and Instagram allow B2B brands to share content visually (yes, even white papers) to attract potential customers.
First, a little recap on Pinterest and Instagram (feel free to skip down to Engage hard-to-reach audiences if you’re already a pinning and ‘gramming pro). Pinterest is the online pinboard site where users can share images, photos, and videos arranged by theme. From highlighting different markets to offering a variety of sales or educational tools, Pinterest allows B2B brands to organize their content creatively. For example, General Electric’s Pinterest page educates users via inspirational and innovative pins and boards.
Continue ReadingDirect Messages: New Twists on Twitter for Manufacturers
by Vin DiGioia
Social media juggernaut Twitter has been making a lot of moves in recent weeks. In addition to a quick CEO swap, the service announced two new updates to its direct message (DM) feature that could be very important, overall, as it pertains to Twitter for manufacturers:
- APRIL 2015: Users can now opt to receive direct messages from anyone. (Previously, you would have to be following a user in order to receive direct messages on Twitter.)
- JULY 2015 (expected): Character restriction for direct messages will be increased from 140 to 10,000
While direct messages on Twitter have sometimes been overlooked (and sometimes written off as spam havens), these new changes could signal a change for B2B marketers. These new enhancements could make the direct message feature more enticing as a potential means for communicating with both existing customers and prospects.
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