Thinking of Joining a New Social Media Channel in 2016? Ask Yourself These Questions First.
by MGB2B
LinkedIn. Twitter. Facebook. Instagram. Snapchat. Some social media channels are thriving, some are exploding exponentially, and others are dying slow and painful deaths (ahem, Google+). If you already have a few of these under your belt, you might be thinking about joining a new social media channel. But before you jump in with both feet, make sure you’re ready to handle another channel by asking yourself these four important questions:
3 Ways to Optimize LinkedIn Ads for B2B Lead Generation
One of the biggest challenges in B2B marketing is generating valuable leads. A quick Google search for “lead generation” pulls up hundreds of articles filled with tips, tricks, and best practices for uncovering potential business. Many of these posts, however, leave out one of the most useful B2B lead generation tools out there: LinkedIn.
LinkedIn consistently ranks highest among social media platforms for its B2B lead generation value. Its user base boasts the greatest number of professionals, the largest percentage of decision-makers, and the highest per capita income per user. The problem is, many B2B companies are just skimming the surface when it comes to targeting those users, rather than harnessing LinkedIn’s full potential.
Here are three ways you can optimize your LinkedIn ads for B2B lead generation:
Continue ReadingAll I Really Need to Know I Learned by Getting a D in Economics
by MGB2B
Now several years out of college, the D grade I received (and wholly deserved) from my Economics 101 course stings far less, and the few lessons that managed to stick have proven quite useful. In fact, the three things I still remember from those grueling 50-minute installments have translated into some useful B2B social media advertising tips:
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