17 Smart B2B Marketing Tips for 2017
by MGB2B
As 2016 draws to a end, it’s nearly time to close the books and open the bubbly. In the spirit of the New Year, we’d like to send you off with 17 (yes 17!) of our best B2B marketing tips for 2017. These 17 tips cover the top tools, strategies, and marketing advice that will help carry you confidently into the new year. So brush up on everything from Marketing Plans to deciding whether or not to hire an SEO Specialist. Then grab a glass, and set your own plans in motion.
17 Smart B2B Marketing Tips for 2017
Marketing Strategy
1. Make sure you have these 3 key ingredients in your 2017 marketing plan to start off a successful year.
Branding
2. Get answers to the burning questions about B2B taglines that you were too afraid to ask.
3. Find your brand’s voice. It’s important to know it like the back of your hand before you start advertising.
Content
4. Find the right mix of B2B lead-generating content.
5. Add some spice to your B2B content while keeping it effective.
6. (Finally) understand the difference between inbound and content marketing.
Social Media
7. Consider a tiered social media strategy for your company’s brands or global locations.
8. Take advantage of free tools for curating social media content.
Email Marketing
9. Fine-tune your email segmentation game, and watch your CTR go up.
10. Try breaking up with unresponsive contacts — the results might surprise you.
11. Kick high email bounce rates to the curb.
Design
12. Use this simple trick to streamline your advertising messages and visuals.
13. Create a snazzy yet cost-effective marketing video for your company.
Media Buying
14. Cultivate relationships with your industry trade publications.
15. Feed your sales funnel with the right creative media mix.
Search
16. Keep these important changes in mind when building your 2017 search campaigns.
17. Consider bringing an SEO specialist on board.
With these tips in hand, you can march your brand confidently into 2017. Now, go open up a bottle of champagne, and say cheers to another year in the books! We hope 2017 finds you healthy, happy, and successful. Happy New Year!
Continue ReadingSEO Keyword Recommendations for Manufacturers
by MGB2B
You’ve likely seen a lot of articles claiming that SEO is dead, particularly in regard to keywords. But search is still very much alive, and SEO keywords are still an essential part of it. After all, your prospects are still typing in words to look for what you have to offer.
So why do people keep saying keywords are dead?
Because Google continues to make drastic changes to the way it ranks sites. They’ve made it so that your competitor who stuffs a keyword into the website copy a billion times cannot outrank you if the quality of your web content is better. That’s a good thing, especially if your website plays by the rules and is mobile-friendly.
Continue Reading