When Engaging in Lead Generation for Lighting Manufacturers, “Sales” and “Marketing” are NOT Mutually Exclusive
by Vin DiGioia
Glengarry Glen Ross, 1992
As a B2B strategic marketing firm, we are often sought out by lighting manufacturers looking to help boost flailing – and sometimes non-existent – lead generation efforts. Services we offer to these companies can range from a simple website redesign all the way up to full rebranding/positioning. Regardless of the extent of the engagement, most often our efforts in lead generation for lighting manufacturers require us to work with the internal sales and marketing teams to help execute the campaign and ensure optimal results.
However, in dealing with both of these groups at various clients in the lighting industry, they can have different – often disparaging – views of each other’s roles in the overall process:
Continue ReadingWhat’s Wrong with Your B2B Sales Pitch?
by MGB2B
We’ve all been there. You come out of a sales pitch and you know something was off. Or you think you did pretty well, but find out later that the group you pitched to chose another company. Well here’s a checklist that might help next time you go in for the win.
Continue Reading