Mobile vs. Desktop: Which Screens Reach B2B Customers?
by MGB2B
When considering your B2B digital marketing strategy for 2016, it’s important to think about which screens reach your customers and when. The hot topic this year was Mobile vs. Desktop, the debate centering around the incredible growth of mobile, and rightly so with usage finally surpassing desktop and the unfurling of Google’s Mobilegeddon. But it is important to understand the usage habits of your specific B2B audience in order to make the right choices in your marketing program.
Continue Reading