Blogs for B2B Brands Are No Longer Optional
As your B2B brand continues to grow its online presence, you’ll probably be looking for other digital marketing opportunities. If you’ve already taken the steps to ensure your website doesn’t suck, consider yourself ahead of the game. But it doesn’t end there. For most B2B brands, the purpose of their website is to bring in new clients. Whether it’s by providing them with information on the company’s services, or allowing customers to purchase products directly, the ultimate goal of the website is to drive new business. Blogs for B2B brands can play a crucial roll in this as well.
Source: WebDAM.com, 2014
Blogs are one of the top lead generation tools for B2B brands. In 2013, B2B companies that maintained a blog increased their monthly leads by 67%, and by posting 3-4 times per week, saw five times more web traffic. What’s obvious here is that if you aren’t blogging, you should be. Still not convinced? Here are 4 reasons to suck it up and start writing:
Continue ReadingWhat’s Wrong with Your B2B Sales Pitch?
by MGB2B
We’ve all been there. You come out of a sales pitch and you know something was off. Or you think you did pretty well, but find out later that the group you pitched to chose another company. Well here’s a checklist that might help next time you go in for the win.
Continue ReadingAre Podcasts the New Webinars?
by MGB2B
Podcasts are seeing their first significant growth since their birth over ten years ago, but could they be the new webinar to B2B publishers? With the wild success of consumer podcast, Serial, broadcasters and publishers are jumping into this space, from Buzzfeed to the new master of podcasting, NPR. Mass media company iHeartMedia (formerly Clear Channel) recently hosted their own “SoundFront” to announce their own series of original audio programming.
So could podcasts be the next big resource tool for the B2B audience? It is a likely possibility. B2B publishers generally follow consumer technology trends. While there is still heavy reliance on print and more traditional media because of the aging work force, more and more boomers are reaching retirement age. And, to reach up-and-coming directors and c-level employees, the B2B world is in need of fresh vehicles for content beyond webinars and whitepapers.
So how can your business prepare to incorporate audio content into your marketing mix?
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