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Tag Archives: B2B marketing tips

5 Ways Smart B2B Marketers Prepare for Q4

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b2b marketing plan for Q4 2016We’re officially into September, and while the long Labor Day Weekend beckons, there are a few things smart B2B marketers should do before closing up shop. Check these off your list so you can sit back, relax, and confidently march toward Q4.

Here are 5 smart ways to kick your B2B marketing plan for Q4 2016 into high gear:

  1. Follow these 8 steps to find your brand’s voice.
  2. Try AdRoll Call and Callout extensions to connect with your audience through search.
  3. Use this trick to create more effective B2B ads.
  4. Perfect your B2B email segmentation strategy.
  5. Make your social media content more effective.
  6. BONUS: Don’t fall victim to these common B2B marketing myths.

Before you know it, Q4 will be here in full force. Make sure you’re ready by following the advice above. Looking for more? Mascola B2B Marketing has been helping businesses succeed since 1987. Drop us a line to see how we can help you grow in Q4 and beyond!

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4 Ways to Share Commercial Construction Case Studies on Social Media

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commercial construction case studies on social media

Heading into 2016, social media is more important than ever to your marketing strategy. In addition to being a valuable lead generation tool, social media is a great way to showcase your work and gain referrals. Make it easy for past customers to refer your company to their contacts by sharing your commercial construction case studies on social media. Not only does this offer a way to repurpose your existing content, but it’s also mutually beneficial to you and the client featured, highlighting your work and generating brand awareness for your customer.

Before sharing your case studies on social media, decide which channels and formats are the best fit (something you should consider with all of your content). For example, a long PDF would not be well-suited to a Facebook post, and a photo album without captions wouldn’t work on LinkedIn. With that in mind, here are four creative ways to share your commercial construction case studies on social media.

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