[INFOGRAPHIC] The Impact of Manufacturing in the Northeast United States
by Vin DiGioia
While emerging markets worldwide have led to a manufacturing boon in some regions, on the whole, global manufacturing has seen relatively limited baseline growth. This is causing many to approach manufacturing in a new way, eschewing traditional viewpoints and developing new approaches to the practice.
Stateside, it’s no secret that American Manufacturing does a lot for the overall economy in the United States. From economic growth to job creation, the effects of manufacturing are felt in multiple sectors, across this great country of ours. This is especially true for manufacturing in the Northeast United States, where it contributes significantly to the GSP (“Gross State Product“) and overall workforce of many of the states in the region.
The infographic below illustrates “The Impact of Manufacturing in the Northeast United States”:
Continue ReadingThe Quick Guide to Geotargeting B2B Audiences
by MGB2B
While a lot of B2B marketing is typically national or international in scope, there may be a time that you find the need for geotargeting B2B audiences instead of blanketing them with an overarching campaign. If you’re unfamiliar with the term, geotargeting is the ability to reach specific audiences based on their location.
So when might you have the opportunity to do that? A few examples include:
- Hosting regional seminars
- Providing support to your sales team in certain states
- Attending industry trade shows
In these types of situations, you can use geotargeting to reach specific audiences with a message that hits home. But geotargeting isn’t always a typical function in the B2B realm like it is in consumer marketing, and there can be a lot of confusion. As a B2B marketer, it’s important to have at least a basic understanding of what’s what. Here are the basic types of geotargeting you should be aware of as a B2B advertiser:
Continue ReadingCreating an Effective B2B Direct Mail Campaign
by MGB2B
It just needs to work a lot harder. For B2B companies, the advent of email marketing has implied the decline, if not the impending doom of printed direct mail as a part of their marketing mixes. Yet, while we all realize that email is great, it can be just as easily ignored as any other advertising medium. In a survey of nearly 500 marketing and business professionals, 57% of whom operate in the B2B sector, participants reported that direct mail marketing generated a response rate 37 times higher than email marketing when sent to curated lists, and 10 times higher when sent to purchased lists. As you begin to develop your B2B direct mail campaign, follow these 3 proven steps for a strong impact:
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