The Not-So-Secret Formula for Earning B2B Reviews
by MGB2B
Have you ever been on a business trip to an unfamiliar city and, when researching places to wine and dine your clients or colleagues, marveled at the sheer number of Yelp reviews some restaurants draw? It almost seems like magic, doesn’t it? I’m going to let you in on a little secret: it’s not magic. While there are plenty of review-writing fanatics out there (I once discovered a veritable novel on Yelp in which the diner recalled his entire day, pre-, during, and post-meal), many of those reviews, particularly the early posts, were likely sought by the restaurants themselves.
Continue ReadingGenerating Content that Creates Daily Relevancy for Your B2B Brand
Whether populating stories for a company blog, updating the news and events section of a website, or executing a social media strategy – most businesses understand the importance of content generation in today’s marketing mix.
But for many, especially those in the B2B world, it often seems impossible to keep the content funnel full. You don’t have a new product coming out until next year. Trade show season doesn’t start for another three months. There’s a hiring freeze. So there’s nothing to talk about, right? Wrong.
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