Creating an Effective B2B Direct Mail Campaign
by MGB2B
It just needs to work a lot harder. For B2B companies, the advent of email marketing has implied the decline, if not the impending doom of printed direct mail as a part of their marketing mixes. Yet, while we all realize that email is great, it can be just as easily ignored as any other advertising medium. In a survey of nearly 500 marketing and business professionals, 57% of whom operate in the B2B sector, participants reported that direct mail marketing generated a response rate 37 times higher than email marketing when sent to curated lists, and 10 times higher when sent to purchased lists. As you begin to develop your B2B direct mail campaign, follow these 3 proven steps for a strong impact:
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