B2B Myth of the Week: Customer-Centric Marketing Only Benefits B2Cs
by MGB2B
Myth: Customer-centric marketing is only for B2Cs
Fact: Customer-centric marketing is pivotal for B2Bs
Focusing on customer needs and wants—be they physical or emotional—has been the foundation of B2C marketing for years. This may not be the first strategy that comes to mind for B2B marketers, but turns out, they could learn a thing or two from their B2C counterparts. Why? B2B buyers are savvier than ever. B2B brands can no longer just claim the best product or service and expect sales. They need to make a stronger connection to their audience.
Enter customer-centric marketing. This technique prioritizes customers over any other factor using a blend of common sense and solid user data. That means focusing on customers pain points at every stage of the buyer journey. Remember, multiple factors impact your buyers’ decisions, and they’re not all directly product-related. Want to learn how to sharpen your customer-centric marketing arsenal and stand out for from your competitors? Read on. (more…)
Continue ReadingUpdate Your Logo, Keep Your Legacy
by MGB2B
We’ve worked with enough brands to know that suggesting a B2B logo redesign to your stakeholders can bring an onslaught of reactions. “What will happen to our brand equity?” “This has been our logo for 30 years!” “Who will recognize us?” and even “My uncle designed this logo.”
The thought of shaking up your image may seem risky, but let’s be honest. You can absolutely revitalize your logo without losing your legacy. Big companies do this all the time, and when done well, audiences don’t even notice. What they do perceive is a brand that seems current, despite how many years they’ve been around.
Let’s take a look at some of the big guys: (more…)
Continue ReadingThe Millennial B2B Purchasing Machine
by MGB2B
The trope of Millennials being lazy, entitled, avocado-toast obsessed side hustlers is over. The eldest of the group are now 38, purchasing homes, having children, and being generally responsible humans. It’s no surprise they are poised to become the largest audience for B2B markets. And when it comes to marketing, their default is digital. Cold calls and print are being replaced with video, retargeting, SEO, and social media when it comes to B2B purchasing decisions. Whether you haven’t started the transition, or are just in the beginning stages, it’s worth a look at the following stats as you ramp up your program. (more…)
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