B2B Brands: What You’re Missing By Not Being on Instagram
by MGB2B
According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends, B2B brands are very likely to distribute content on social media sites like LinkedIn and Twitter (and with good reason – the audiences are usually there, ready to devour). Instagram, on the other hand, is only used by 29% of B2B Marketers, a distant 7th place in terms of B2B social media usage.
What you and other B2B brands may not realize, is that your target audiences are just as hungry for visual content as they are for words, particularly if you’re offering up some great Aerospace or Engineering fodder.
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