4 Ways to Share Commercial Construction Case Studies on Social Media
by MGB2B
Heading into 2016, social media is more important than ever to your marketing strategy. In addition to being a valuable lead generation tool, social media is a great way to showcase your work and gain referrals. Make it easy for past customers to refer your company to their contacts by sharing your commercial construction case studies on social media. Not only does this offer a way to repurpose your existing content, but it’s also mutually beneficial to you and the client featured, highlighting your work and generating brand awareness for your customer.
Before sharing your case studies on social media, decide which channels and formats are the best fit (something you should consider with all of your content). For example, a long PDF would not be well-suited to a Facebook post, and a photo album without captions wouldn’t work on LinkedIn. With that in mind, here are four creative ways to share your commercial construction case studies on social media.
- Make a SlideShare presentation. Your construction project, whether a single unit or a large facility, is accomplished in stages, making SlideShare a great match for your case study. Breaking each stage into small bites allows viewers to see the project come to life, and enables you to highlight the most important phases. As a tool built into LinkedIn, SlideShare is geared toward professionals looking to exchange business insights and referrals. It also offers a nice balance of text and images, and you can even stick a lead generation slide in your presentation to collect contact information from prospects.
- Create a photo album. From architects to building managers, most of the people you’ll encounter on your next project are highly visual. Let them explore your case study through photos on Facebook, Flickr, or Instagram, with each image linking back to the full case study on your website. A Facebook or Flickr photo album also creates an interesting story for your client who can share the process on their own page.
- Break it up into blog posts. Like creating a SlideShare, breaking up your case study into several blog posts allows you to divide the project into more digestible pieces. You can do this in several ways, including simply featuring each phase as its own post. However, to create blogs that will translate into compelling social media content, consider focusing each post on specific challenges your company faced. For example, did you have to accommodate multiple design considerations during construction? Or abide by special regulations for a specific industry like healthcare or information security? These angles can help you demonstrate your expertise in different verticals, and they make for interesting stories.
- Include social sharing in your emails. Once you’ve published a new case study on your website, you’re probably getting ready to send it out to your email lists. Right? Before you hit send, make sure your recipients can share the case study right from your email. How often do you receive emails from other businesses, or even your favorite brands, and think “[Name] would be interested in this,” or, “maybe I’ll read this later,” but never return to the story? Give your readers the chance to immediately share each story in your email to help them reach the largest possible audience.
Case studies are valuable parts of your marketing mix, but they won’t generate any new business if no one reads them! These creative strategies for sharing your commercial construction case studies on social media will help you reach new audiences, showcase your expertise, and gain valuable referrals from satisfied customers. Are case studies on your radar for 2016?
Tags: B2B marketing tips, commercial construction case studies on social media, how to share case studies on social media, social media tips for commercial construction