SEO Keyword Recommendations for Manufacturers
by MGB2B
You’ve likely seen a lot of articles claiming that SEO is dead, particularly in regard to keywords. But search is still very much alive, and SEO keywords are still an essential part of it. After all, your prospects are still typing in words to look for what you have to offer.
So why do people keep saying keywords are dead?
Because Google continues to make drastic changes to the way it ranks sites. They’ve made it so that your competitor who stuffs a keyword into the website copy a billion times cannot outrank you if the quality of your web content is better. That’s a good thing, especially if your website plays by the rules and is mobile-friendly.
Quality content and mobile-friendliness are two of the key ways that the latest Google algorithms will evaluate your website’s worthiness of rank. But part of that quality content is the words you use to describe your business. Google wants the people who need your products or services most to find you. So yes, you still need keywords. You may just need to change your strategy.
Here are three SEO keyword recommendations for manufacturers to get your website and/or blog in shape. (Yes, you should probably have a blog.):
- Put your keywords in the right places. Much like visitors to your website read your content from top to bottom, Google analyzes your website in sections, beginning at the top. Making sure your keywords are in the meta information, headers, and titles will carry more weight than stuffing the first paragraphs of body copy with search terms.
- Use long-tail keywords. Shorter, more general keywords can pit your website against over a billion other sites for organic search ranking. Long-tail keywords can help thin out the herd, not to mention more directly target your desired audience. For instance, if you are a propeller manufacturer trying to drive clicks from the aircraft industry to your website, “aerospace manufacturing” will likely land your site pages deep in search results. Using long tail keywords like “lightweight aircraft propeller manufacturer,” however, will be much more effective for reaching your target audience at a more definitive point in their purchasing cycle.
- Don’t overstuff. As you probably know by now, jamming keywords into your web copy will not help your site’s organic search rankings. Google is quick to catch on to such ‘black hat’ SEO tactics and could dole out heavy penalties to your website. Aside from this threat, overstuffing simply isn’t reflective of how people perform web searches anymore. This article explores how voice recognition and other mobile search tools are changing the game (and truly making overstuffing obsolete).
Placement, long-tail terms, and abiding by Google’s rules are just a few good SEO keyword recommendations for manufacturers. In addition to Google’s ever-changing algorithms, the way people search for the information and resources they need is constantly evolving. Anticipating these changes, as well as what types of content B2B buyers look for at various points in the sales cycle, will help your target audience find the right information, and your company build valuable leads.
Contact Mascola B2B Marketing today to learn more about how keyword recommendations for manufacturers can impact your bottom line.
Tags: B2B SEO strategies, Google penalties, long-tail keywords, mobile search, search, SEO, SEO for manufacturers, SEO keyword placement