Simple Advice to Jump-start your B2B Marketing Plan in Q3
by Vin DiGioia
Spring has sprung and summer is right around the corner. That also means that Q2 is going to be closing up fast – how is your 2016 sales and marketing plan looking so far?
On track?
Lagging behind?
D.O.A.? <GASP!>
Take a look at the articles below and start breathing new life into your B2B marketing efforts for Q3 and beyond:
- What Manufacturers Absolutely Should Not Leave Out of Their Marketing Plans
- Content Marketing: Big Picture vs. Tactical Thinking in 2016
- Free Tools for Curating B2B Social Media Content
- 4 Ways to Improve B2B Twitter Ads (While They’re Running)
- Google has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
- Creating an Effective B2B Direct Mail Campaign
Learn more about how M//G B2B’s marketing and lead generation experience with manufacturers can help your business thrive. Drop us a line today!
Continue Reading4 Ways to Improve B2B Twitter Ads (While They’re Running)
by MGB2B
This is the first part in an ongoing series about improving B2B social media advertising campaigns on the go. Follow us on Twitter and LinkedIn to read the latest installments, and more from Mascola B2B Marketing.
How to Improve B2B Twitter Ads Without Pausing Your Campaign
We have talked about several ways to use social media advertising to learn more about your target audiences and how to use that information to better reach those audiences online. That is all well and good when you are initially building your social media ads, but what about once the ads are launched? Good news: social media ads are not “set-it-and-forget-it” tools. They can be updated during campaigns, and we are going to start with how to improve B2B Twitter ads while they’re running.
Continue ReadingContent Marketing: Big Picture vs. Tactical Thinking in 2016
by MGB2B
As you enter the new year, it is crucial that you take a step back and look at the bigger picture, asking yourself “What story is my brand trying to tell, and to whom?” According the Content Marketing Institute’s 2016 Budget and Trends Report, 76% of B2B marketers plan to increase the amount of content they produce in the coming year, yet only 30% of them say that their organizations are effective at content marketing. Why is this the case?