How to Outline an HVAC Social Media Content Calendar
by MGB2B
As an HVAC manufacturer, the success of your business depends on calendars. They determine your employees’ schedules, the demand for your seasonal products, and the needs of your customers – and their customers. Calendars keep your company running smoothly, and they can do the same for your social media program. Creating a detailed content calendar, complete with months’ worth of updates all scheduled for the optimal times to post on each channel, is a big undertaking. But it all starts with an outline that you can easily create in less than one hour. Here are 3 steps to outlining an HVAC social media content calendar:
Content Marketing for Construction Companies Is on the Rise
by MGB2B
Consider this a PSA for commercial construction companies: If you’re not increasing your marketing efforts in 2016, you may just get left in the dust, as over 84% of construction companies said they will be doing so this year. What’s more, according to the Construction Marketing Association, over 78% of them will be increasing their content marketing as a part of those efforts.
You may not be among those 78%. But there’s a strong likelihood that your competitors are.
Content is one of the most effective ways to drive people to your website, pull them into your sales funnel, and establish (or sustain) a voice that’s different from your competitors. If you haven’t started creating your own content yet, or have just begun to dip your toe in the water, it’s perfectly understandable. It’s intimidating at first. You don’t know what mix you should have. Well we can at least tell you where to start:
Continue ReadingContent Marketing: Big Picture vs. Tactical Thinking in 2016
by MGB2B
As you enter the new year, it is crucial that you take a step back and look at the bigger picture, asking yourself “What story is my brand trying to tell, and to whom?” According the Content Marketing Institute’s 2016 Budget and Trends Report, 76% of B2B marketers plan to increase the amount of content they produce in the coming year, yet only 30% of them say that their organizations are effective at content marketing. Why is this the case?