5 Simple Tips to Make Your B2B Content More Effective on Social Media
by MGB2B
With 88% of B2B organizations using content marketing, and social media content accounting for 92% of their efforts, it is clear that business leaders have accepted that content is king. But simply creating content is not enough – it has to be high quality, properly planned, and well-distributed to be effective. Here are 5 tips to help you create and distribute effective B2B content on social media.
Tip #1: Set Realistic and Stretch Goals
When you are in the strategic planning phase, the goals you set determine how effective your program will be. For B2B manufacturers, setting goals requires envisioning good end results – in a nutshell, leads. The B2B sales cycle is notoriously long and goes through many different stages, from identifying opportunities to sharing resources that your different verticals will find valuable, and, eventually making a sale. Months can pass between these stages, so you need to set realistic goals on how many leads you can generate and convert based on your organization’s typical leads influx and any changes you’ll be making to your content distribution program. Raising your numbers slightly to establish stretch goals will help motivate all members of your team – whether they are connected to your content creation efforts or not – to keep a lookout for growth opportunities.
Continue ReadingThink Long-Form B2B Content is Boring Your Audience? Think Again.
by MGB2B
Smartphones have beat out both tablets and desktop as the #1 way people access and engage with content on the web. So that means people are looking for shorter, bite-sized content only, right? Not necessarily. A recent study from Pew Research Center on journalism and media revealed that people are taking the extra time to read longer stories on their smartphones, making long-form B2B content a great way to reach your target audience.
While shorter articles averaging about 500 words do generate more traffic from smartphone users overall, the report indicated that readers are engaging for twice as long with articles of 1,000 words or more, at a ratio of over two minutes to 57 seconds.
Continue ReadingFree Tools for Curating B2B Social Media Content
by MGB2B
There’s no question of whether or not your B2B company needs to be on Social Media. Your customers and prospects are finding compelling social media content from trusted industry resources and – eek! – your competitors. How can you keep pace and provide relevant B2B social media content?