INFOGRAPHIC: Marketing for Manufacturers is Changing
by MGB2B
It’s 2022 and marketing for manufacturers is changing – is your marketing strategy changing with it? With the global markets evolving faster than ever, it is critical that today’s manufacturers stay ahead of these changes or risk losing their competitive advantage. Here are the stats you should know… (more…)
Continue ReadingQuick Tips for Manufacturers to Get Started on LinkedIn
by Vin DiGioia
As more and more manufacturers look to the digital landscape for marketing opportunities, “social media” is often one of those areas that consistently pops up as the place to be. However, trying to decide which platform makes the most sense for a manufacturing brand can often be tricky. Twitter? Facebook? TikTok? Where do you begin??? Well, when in doubt, a logical first step in social media for manufacturers is LinkedIn. (more…)
Continue ReadingTwo Easy Customer Re-Engagement Strategies for Small and Medium Manufacturers
by Vin DiGioia
We’re almost in Q3 here so chances are your 2022 marketing plan is fully underway – that’s great! As the global economy continues to open up after covid, marketing for manufacturers needs to be a priority for any firm looking to remain competitive.
With the bulk of your plan in place, though, and budgets firmly committed, you’re probably looking for other cost-effective ways to help move the needle a few percentage points in the back half of the year. It may sound simplistic, but when was the last time you re-engaged with your past customers? (HINT: It’s probably not a recent as it could/should be.) (more…)
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