Content Marketing is Not Enough, Especially for B2B
by MGB2B
Ask yourself this question: Can your brand exist solely from sales to the people on your current content marketing list?
If you answered yes, consider that the majority of people on your list are not going to lead to a sale. And there’s nothing wrong with that. Content marketing works, and today, it’s an essential part of marketing that all brands should have in their mix. I’m not saying you should abandon it.
But a recent study showed that while most B2B brands devote about 20% of their marketing budgets to content marketing (a pretty smart allocation, especially if your brand is not well known), there are a significant amount who have upped that amount to 40% or more.
Continue ReadingB2B Search Engine Optimization: Where to Start
by Emily Baker
You’ve decided it’s finally time to put some marketing dollars towards B2B search engine optimization. Great! But where do you start?
SEO, or Search Engine Optimization, can seem daunting at first. That’s why almost 60% of B2B brands work with external marketing sources, such as a digital marketing agency, to help them out. But if you’re thinking of doing SEO in house, or just want to learn more, this is where you should start with B2B SEO:
Continue ReadingGoogle’s Cookie Delay & Its Impact on Digital Marketing for Manufacturers
by Vin DiGioia
For what has definitely been years at this point, Google has been telling the world that it is ending the use of third-party cookies in its Chrome browser:
- Initially 2022 was going to be the year.
- Then that got pushed out to “late 2023.”
- Now, as of last month, the date has been pushed out to the second half of 2024.
Even with the date being the consistently moving target that it is, once thing is for certain: when it happens, it will have an impact on digital marketing for manufacturers. Here’s why. (more…)
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