Do Your Blog Posts Pass “The Blog Test”?

by

how to write b2b blogs

If you’ve been doing your homework, you know that B2B blogs are a must. A few weeks ago, my colleague Kevin Rodriguez went over why you need to have a blog. I’m going to tell you how to write posts. Or at least how to evaluate them.

So you’ve finished writing your post. You’ve spent time molding it into what you believe is a gem of an article, and you’re ready to hit Publish. Don’t. First, take what I like to call The Blog Test, by asking yourself these five questions:

(more…)

Continue Reading


[INFOGRAPHIC] Total Manufacturing Output by State (U.S.A)

by

According to the Institute for Supply Management, a trade group of purchasing managers, manufacturing is on the rise in the United States for the first time since February. Experts believe the increase is a result of new orders, coupled with an overall increase in hiring.

Here is a look at a breakdown of total manufacturing output by state (U.S.A.):

Total Manufacturing Output by U.S. State

Are you a manufacturer looking to increase your sales leads or thinking about breaking into new markets? Contact us today!  We are a full-service B2B marketing agency that specializes in just that.

Continue Reading


Are You Socializing Your PR Efforts?

by

As you probably know by now, the lines between public relations and social media have blurred beyond distinction. PR and social media strategies for manufacturers can no longer be approached separately, but rather as two sides of the same coin. While many B2B companies are integrating their PR efforts into their social media content, they’re often just skimming the surface of what could be a truly cohesive program. Here are 3 ways to “socialize” your PR efforts:

(more…)

Continue Reading