How to Evaluate B2B Lead Generation Media Opportunities
by MGB2B
When it comes to getting fresh leads in the pipeline, B2B media outlets can be a great resource. Whether it’s webinars, white papers, email blasts, or something completely different, the media publishers are staffed to provide relevant content to their readers. These types of executions can help increase brand awareness, establish thought leadership, and generate qualified sales leads. However, they are often much more expensive than running a print or banner ad, so making the wrong choice can really cost you. Here are some tips on how to effectively evaluate B2B lead generation media opportunities.
Continue ReadingMarketing for Manufacturers is NOT a DIY Project
by Vin DiGioia
America is a country built by a series of thinkers, dreamers and, most importantly, doers. People who went out and created some of greatest innovations the world has seen – especially in the manufacturing sector. Unfortunately, over time, we have seen a lot of that innovation dissipate and the momentum that carried our great nation through nearly two centuries of growth, began to slow.
However, recent manufacturing statistics from the Institute for Supply Management have indicated that the American spirit is alive and well – and growing! While the numbers there show manufacturing has slowly begun to show signs of improvement, achieving real, sustained growth isn’t going to happen by itself. It’s going to take an effort on the part of manufacturers to help drive new business through marketing.
Continue ReadingHow Dynamic Retargeting Helps Increase Your Conversion Rate
Despite retargeting becoming an established part of digital marketing, many businesses are still uncertain about how it can help them grow and how it should be used properly. Retargeting is a cookie-based technology that uses Javascript code to anonymously ‘follow’ your audience as they browse the Web. When a new visitor comes to your site, the code leaves a browser cookie that will later inform your retargeting provider when to serve your ads. For most websites, only 2% of web traffic converts on the first visit. This is a tool designed to help companies reach the 98% of users who don’t convert right away.
Retargeting is so effective because it focuses your advertising on people who are already familiar with your brand and have recently demonstrated interest. That means they’re already one step further down the sales funnel. This just helps keep them in it.
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