The Best Tool for HVAC Out of Home Advertising Is…
by MGB2B
Your trucks! I know you probably already have your company’s name, logo, and phone number on your trucks, but you can and should do more than smack 18″ x 24″ magnets on the doors. Your trucks act like moving billboards throughout the region, advertising and promoting your business. Just like creating a low-budget TV commercial, using inferior graphics on your trucks and vans portrays your business as sub-par. Investing in high-quality, large scale vehicle wraps will pay off over and over and will help you make use of this free advertising space to garner new business. Take a look below at a few companies that are getting vehicle wraps right, and in my eyes, why it’s working.
Continue ReadingThe Not-So-Secret Formula for Earning B2B Reviews
by MGB2B
Have you ever been on a business trip to an unfamiliar city and, when researching places to wine and dine your clients or colleagues, marveled at the sheer number of Yelp reviews some restaurants draw? It almost seems like magic, doesn’t it? I’m going to let you in on a little secret: it’s not magic. While there are plenty of review-writing fanatics out there (I once discovered a veritable novel on Yelp in which the diner recalled his entire day, pre-, during, and post-meal), many of those reviews, particularly the early posts, were likely sought by the restaurants themselves.
Continue ReadingVirtual Reality Was Made For B2B
The infatuation with Virtual Reality has been around since the 50’s. From science fiction novels to the eventual creation of some neat movies and really awful video games (Tiger’s R-Zone headset, anyone?), VR has been attempted time and time again while never quite gaining any traction. If you have been following the tech industry at all this year, you’ve probably felt some déjà vu watching the recent comeback of the virtual reality craze. Primarily used in consumer applications thus far, you may have also had the chance to watch some 360-degree videos, or even play with some of the apps that exist for products like Google Cardboard. While the idea itself isn’t anything new, companies like Facebook, Samsung, and Google are taking the technology behind VR to new depths.