Mobile vs. Desktop: Which Screens Reach B2B Customers?
by MGB2B
When considering your B2B digital marketing strategy for 2016, it’s important to think about which screens reach your customers and when. The hot topic this year was Mobile vs. Desktop, the debate centering around the incredible growth of mobile, and rightly so with usage finally surpassing desktop and the unfurling of Google’s Mobilegeddon. But it is important to understand the usage habits of your specific B2B audience in order to make the right choices in your marketing program.
Continue ReadingWhite Paper: Tales of B2B Marketing Terror
by MGB2B
Halloween is upon us, and all matter of things that go bump in the night are emerging from their ghastly tombs. But the most frightening creatures of all cannot be found haunting your neighborhood or creeping under your bed. They lurk in these five tales of B2B marketing woe, sure to frighten even the bravest of marketers. But never fear, dear reader, for inside this white paper you will also find B2B marketing strategies that can save you from our subjects’ terrible fates…if you dare to open it.
Leave the lights on and Download the Tales of B2B Marketing Terror, just in time for Halloween.
Continue ReadingIs That Really the Best Time to Send B2B Emails?
by MGB2B
As B2B marketers we ask ourselves this question all the time. What’s the best day of the week? The best time of day? What are my odds?
If you do a search online, you’ll find hundreds of answers and lots of variation among them. Companies like Mail Chimp have charts galore on when people send emails. Some say your best bet is on a Tuesday. Others say Monday at 9am.
The reality is, if you’re looking at charts that show when people open their emails, the difference between Monday, Tuesday, and pretty much any other weekday (even Friday) is minimal. In fact, Fridays tend to have higher open rates, generally speaking, than Monday, Wednesday or Thursday.
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