How Good Is Your Green Story?
by MGB2B
Going green is an old concept, but certainly not a dead one – especially if you’re running a commercial construction company. In fact, it’s more important for construction companies to have a strong “green story” now than ever before. According to Construction Dive, an increase in green building in both the commercial and residential sectors is fifth on the list of the top 10 construction trends in 2016. Since this is a trend that is valued not simply because it is trendy, but because it saves people money over time and helps the environment, it merits a significant amount of attention in your marketing materials, especially your website.
Content Marketing: Big Picture vs. Tactical Thinking in 2016
by MGB2B
As you enter the new year, it is crucial that you take a step back and look at the bigger picture, asking yourself “What story is my brand trying to tell, and to whom?” According the Content Marketing Institute’s 2016 Budget and Trends Report, 76% of B2B marketers plan to increase the amount of content they produce in the coming year, yet only 30% of them say that their organizations are effective at content marketing. Why is this the case?
Thinking of Joining a New Social Media Channel in 2016? Ask Yourself These Questions First.
by MGB2B
LinkedIn. Twitter. Facebook. Instagram. Snapchat. Some social media channels are thriving, some are exploding exponentially, and others are dying slow and painful deaths (ahem, Google+). If you already have a few of these under your belt, you might be thinking about joining a new social media channel. But before you jump in with both feet, make sure you’re ready to handle another channel by asking yourself these four important questions: