Everything You Ever Wanted to Know About Taglines But Were Afraid To Ask
by MGB2B
The tagline. It defines your brand. Maybe you want it because you are the Nike of the components manufacturing world. Or the Apple of Commercial Construction. Or maybe you’re certain that you don’t need a tagline; everyone knows they’re pointless, right? You’re likely somewhere in the middle. However you may feel about taglines, this list of Frequently Asked Questions can help guide you in the right direction as you decide whether or not to have one and the best way to approach it.
Continue ReadingThink Long-Form B2B Content is Boring Your Audience? Think Again.
by MGB2B
Smartphones have beat out both tablets and desktop as the #1 way people access and engage with content on the web. So that means people are looking for shorter, bite-sized content only, right? Not necessarily. A recent study from Pew Research Center on journalism and media revealed that people are taking the extra time to read longer stories on their smartphones, making long-form B2B content a great way to reach your target audience.
While shorter articles averaging about 500 words do generate more traffic from smartphone users overall, the report indicated that readers are engaging for twice as long with articles of 1,000 words or more, at a ratio of over two minutes to 57 seconds.
Continue ReadingThe Quick Guide to Geotargeting B2B Audiences
by MGB2B
While a lot of B2B marketing is typically national or international in scope, there may be a time that you find the need for geotargeting B2B audiences instead of blanketing them with an overarching campaign. If you’re unfamiliar with the term, geotargeting is the ability to reach specific audiences based on their location.
So when might you have the opportunity to do that? A few examples include:
- Hosting regional seminars
- Providing support to your sales team in certain states
- Attending industry trade shows
In these types of situations, you can use geotargeting to reach specific audiences with a message that hits home. But geotargeting isn’t always a typical function in the B2B realm like it is in consumer marketing, and there can be a lot of confusion. As a B2B marketer, it’s important to have at least a basic understanding of what’s what. Here are the basic types of geotargeting you should be aware of as a B2B advertiser:
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