How to Develop Creative B2B Advertising Campaigns
by MGB2B
There is a common misconception that business-to-consumer ads are meant to be enticing and visually appealing while business-to-business ads are destined to be dry and dull. Just because you are creating an ad for a B2B company does not mean that it has to be a boring piece of creative. Below are a few things to keep in mind when you are developing creative B2B advertising campaigns.
How to Develop Creative B2B Advertising Campaigns That Work
Continue ReadingB2B Monday Myth: Tuesday Is the Best Day to Send Emails
by MGB2B
The Myth: Tuesday Is the Best Day to Send Emails
The Truth: There’s a Lot More to It
We all want our e-mails to be opened; that’s the point of sending them. We’ve also been told that the most e-mails are opened on Tuesdays. So you should go ahead and schedule your B2B emails for Tuesday, right? Not necessarily.
The Quick and Dirty Things You Need to Know:
- Every brand is different and can expect different results. The most important thing you can do with your emails is test them and look at trends over time. Try a few different days and see which ones give you the highest open rates month after month. Then fine-tune your schedule.
- Different studies point to different days. In one study conducted by MailChimp, Thursday proved to be the most optimal day to send out an e-mail. However, each of the weekdays only had a 1.4% difference between them. According to HubSpot, Tuesday was in fact the most successful day of the week for number of opened e-mails. Again, Monday-Friday stats varied by a small amount. Both surveys did conclude that sending an e-mail on a business day morning is more likely to be opened than at any other time. Follow rule #1, and see which one works best for you.
- Mind your audience(s). Open rates vary by industry and by audience. Each one is unique and will respond differently to certain subject lines (you’ll want to go ahead and test those as well). If you have multiple verticals, you will definitely want to explore segmentation.
- Test more than just the day. Open rate tells you one thing. Click through rate is even more important. If your open rate is high, but your CTR is low on Tuesdays, Tuesday is not your day. If you have a slightly lower open rate on Wednesdays but your CTR is through the roof, you’ve got your day. Test subject lines. Test layout. Test everything. Fine-tuning is key to the success of any email program.
Good luck finding your day – and a very happy Monday to you!
Continue Reading5 Simple Tips to Make Your B2B Content More Effective on Social Media
by MGB2B
With 88% of B2B organizations using content marketing, and social media content accounting for 92% of their efforts, it is clear that business leaders have accepted that content is king. But simply creating content is not enough – it has to be high quality, properly planned, and well-distributed to be effective. Here are 5 tips to help you create and distribute effective B2B content on social media.
Tip #1: Set Realistic and Stretch Goals
When you are in the strategic planning phase, the goals you set determine how effective your program will be. For B2B manufacturers, setting goals requires envisioning good end results – in a nutshell, leads. The B2B sales cycle is notoriously long and goes through many different stages, from identifying opportunities to sharing resources that your different verticals will find valuable, and, eventually making a sale. Months can pass between these stages, so you need to set realistic goals on how many leads you can generate and convert based on your organization’s typical leads influx and any changes you’ll be making to your content distribution program. Raising your numbers slightly to establish stretch goals will help motivate all members of your team – whether they are connected to your content creation efforts or not – to keep a lookout for growth opportunities.
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