B2B Myth of the Week: B2B Holiday Marketing Packs Zero Punch || Mascola B2B Marketing

B2B Myth of the Week: B2B Holiday Marketing Packs Zero Punch

The Myth: B2B Holiday Marketing Packs Zero Punch

The Truth: The Holidays Are the Perfect Time for One Last Knock Out

It seems like the moment the Jack-O-Lantern is blown out, the world becomes one big B2C holiday marketing free-for-all. But believe it or not, there is a good opportunity to get your B2B brand in front of your customers a few more times before Q4 ends. Consider this:

Buyers often have use-it-or-loose it budgets at the end of the year. Give them a chance to spend it up.
The holidays throw a wrench into everyone’s schedules. You may have an opportunity to get directly in front of a decision-maker that wouldn’t ordinarily happen.
The general spirit of merriment during the holidays make customers more likely to engage, and more receptive to acts of goodwill.

Considering we’re just a few days shy of Thanksgiving, there isn’t a whole lot of time to create a campaign from scratch. Instead, let’s focus on what’s possible. Here are a few scalable to-dos between now and Dec. 31.

Re-gift Your Content

Create a relevant article, end-of-year checklist, or white paper for your consumers. If you don’t have time to create fresh content, take a look at your top performers from the year, then reuse and repurpose them. Turn the info from a blog post into an infographic. Take a high-performing newsletter and turn it into a blog post. You get the idea.

Show Gratitude

Build a stronger relationship and a positive image with the simple act of saying thanks. Extend a thank you to your customers, to your staff, and anyone else that might contribute to the success of your brand. Saying thank you to your staff via social media gives your brand life behind your logo. And sending a tailored holiday-themed “thank you” to your customers will keep you top of mind in the year to come.

Offer A Discount

A well-timed offer or incentive can help you stand out from the competition at year end. Furthermore, customers are groomed for year-end deals. Leverage that behavior: use seasonal language (think: Black Friday, Cyber Monday, A Holiday Gift From Us, etc). Discounts can be positioned as urgent, one-time deals or as a personal gift from your company to your client.

Don’t leave the season to the B2C marketers alone. Done right, your B2B holiday marketing plan can have you off to the start of a great New Year.