INFOGRAPHIC: How Engineers Consume Content Part 2

by MGB2B

The final part in our infographic series about how engineers consume content is here! This time, we’re examining the difference in content consumption between younger engineers and those who have been operating within the industry for years. If you haven’t yet, but sure to check out Part 1 in our series: The Buyer Journey

When it comes to younger vs. older engineers, it’s easy to see the difference in where each generation prefers to get their information. Not surprisingly, younger generations rely heavily on social media outlets, while those with more years under their belts say that trade publications are their go-to source. But both these outlets are reliable sources – one isn’t better than the other. And while trade publications will always hold a significant portion of their target audience’s attention, as we all continue to move more into a digital landscape, social media is becoming increasingly important in the B2B world.

Next, we focus on the different types of content engineers prefer to engage with – and here, surprisingly, you’ll see they prefer to consume different content on different channels. Social media, videos, and other easily-digestible content reign supreme, while technical articles and case studies delivered via email saw the highest engagement rate.

Finally, in spite of the all-encompassing importance of smartphones, you’ll notice that computers hold the #1 spot with 98% of engineers turning to their desktops to get their news. Trailing closely behind are print media and tablets, proving once and for all that content can be consumed on multiple platforms, regardless of the subject.

Read the Full Infographic on How Younger vs. Older Engineers Consume Content Below:

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