How to Outline an HVAC Social Media Content Calendar

by MGB2B

As an HVAC manufacturer, the success of your business depends on calendars. They determine your employees’ schedules, the demand for your seasonal products, and the needs of your customers – and their customers. Calendars keep your company running smoothly, and they can do the same for your social media program. Creating a detailed content calendar, complete with months’ worth of updates all scheduled for the optimal times to post on each channel, is a big undertaking. But it all starts with an outline that you can easily create in less than one hour. Here are 3 steps to outlining an HVAC social media content calendar:

3 Steps to Outlining an HVAC Social Media Content Calendar in an Hour or Less

1. Pick a theme for each of the four seasons. For argument’s sake – Spring cleaning. Keeping cool in the summer. Maintenance in the fall. Staying warm in the winter. Now, shift all of those back by three months so that your social media content will reach prospects just as they begin planning for the following season. You now have four strong themes to help guide your social media content throughout the next 12 months.
2. Make an events calendar. This calendar should be a breeze to create since you likely already have 2016’s trade show and conference schedule finalized, and maybe another calendar of holidays, special events, and milestones unique to your company like the anniversary of its founding or an annual holiday party. Add in observances like #NationalTuneUpDay to help round out the calendar and boost engagement on social media.
3. Take stock of your existing content. What content – blogs, videos, certification materials, etc. – has your company already created? Make a rough list of resources that someone could find if they visited your website right now. You can take this a step further by logging into Google Analytics to see which of these get the most clicks. Scheduling your most popular pieces of content regularly in your social media calendar will help increase engagement and grow your followers.

After following these three steps, you should have a solid HVAC social media content calendar outlined to help guide your content over the next 12 months. Now you can begin to drill down into specifics like what time of day your audience is active on social media, and start writing individual updates for Twitter, LinkedIn, Facebook, and all of your other preferred channels. You should also flesh out your trove of content by creating a wish list of content you’d like to create, such as new videos, more frequent blog posts, educational tools, and more, with enough time to get them done. Need help fueling your content engine? Drop us a line!

Tags: B2B social media strategy, B2B social media templates, HVAC social media content calendar, HVAC social media tips

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