How to Reverse the Curse of Vanishing Leads || Mascola B2B Marketing

How to Reverse the Curse of Vanishing Leads

Don’t Be Unlucky This Friday the 13th – Learn How to Get More B2B Leads

Friday the 13th is but a few days away, but that doesn’t mean you have to be one of the unlucky souls who cowers in fear over your company’s B2B marketing challenges. Some marketing magic (white hat, only) might be all you need to reverse the curse, and get more B2B leads flowing through your doors.

The first in a series of bone-chilling B2B Marketing Tales, here’s the story of Dan, whose leads were mysteriously disappearing. Be sure to scroll to the end for advice on keeping the leads coming in instead of watching them evaporate into thin air.

[Download Full White Paper: B2B Tales of Terror]

It was a dark, stormy night and Dan was looking at a very scary document – one that had made him lose sleep for the past week or so. His manufacturing company’s lead list, which once stood at 3,579 strong, was now cut nearly in half.

Where had they gone? He could hear the quick thud of his heart as he tried to make sense of it all. But deep down, he knew exactly what had happened. He had been sending emails to his lead list for years without doing anything to keep new leads coming in. Dan thought with guilt about all the missed opportunities, wondered how to reverse his fate, and contemplated how to explain to his employees – and his wife – why the company’s revenue was in a downward spiral.

He tossed and turned all night long, and awoke screaming in the moonlight, wondering if it was all a dream. But alas, there was the document on his bedside table, still there, haunting him for all eternity.

How to Reverse the Leads Curse

Dan’s fate is not as bad as it seems. There are many ways to reverse the curse of vanishing leads. Here are a few things you– and Dan – can do to avoid waking up in a cold sweat every night.

Lead Capture. Make sure there’s a simple lead capture page on your website. Here’s an example of one.
Drive Leads to the Web. Do everything within your power and your budget to drive leads to your new Lead Capture page or special landing pages designed for specific verticals you might be pursuing.
Determine the Right Marketing Mix. You can start by pinning down right mix of paid search, traditional and online advertising, trade show marketing, social media, and content marketing to reach your specific audience(s) – it’s a different mix for every brand, and often for every audience.
Watch the Leads Roll In. Test it out. See which efforts are working best; then adjust your mix to drive more leads.

This is just one story that can help marketing leaders and CEOs navigate through B2B marketing’s biggest challenges. Read all five B2B Tales of Terror by downloading this white paper, and you’ll be ready for unlucky Friday the 13th and every day of the year.