Deadline Approaches: Upgrade to Mobile-Friendly Website Design
by MGB2B
There are 3 weeks and counting before Google casts non-mobile-friendly websites into the depths of search hell. While Google has not confirmed the exact ramifications of its latest algorithm update, they have stated that the change “will have a significant impact in our search results.” With a deadline of April 21 looming overhead, now is the time for your brand to upgrade to mobile-friendly website design. Seriously, do it.
This Search Engine Watch article goes into deeper detail, but here are the main things you need to know:
Continue ReadingLive or Die: The Importance of Multi-channel Marketing for Credit Unions
NEWS FLASH: The days of marketing plans consisting of a print ad and a prayer for success are over. Today, in order to ensure long-term growth, the most effective strategy for credit unions requires a multi-channel marketing approach that reaches customers via multiple touch points – and on multiple devices.
With the changing media consumption habits of today’s consumers, you cannot afford to put all of your eggs in one basket. Multi-channel marketing reaches consumers at every stage of the sales cycle and allows you to respond and make adjustments over time – whether those changes involve your message, the medium/technology that delivers it, or the desired response(s) (read: Key Performance Indicators).
Here are 5 things you need to know as you create your multi-channel marketing program:
Continue ReadingContent Marketing is Not Enough, Especially for B2B
by MGB2B
Ask yourself this question: Can your brand exist solely from sales to the people on your current content marketing list?
If you answered yes, consider that the majority of people on your list are not going to lead to a sale. And there’s nothing wrong with that. Content marketing works, and today, it’s an essential part of marketing that all brands should have in their mix. I’m not saying you should abandon it.
But a recent study showed that while most B2B brands devote about 20% of their marketing budgets to content marketing (a pretty smart allocation, especially if your brand is not well known), there are a significant amount who have upped that amount to 40% or more.
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