Create B2B Emails that Stand Out
by MGB2B
As we all know by now, a consistent email campaign should be a part of your marketing mix. But, just sending out a hodgepodge of information or sporadic news items is not enough. You need to craft not only a smart message, but one that looks professional as well. Below are the top 3 tips for creating effective B2B email marketing campaigns that are bound to stand out.
Continue ReadingAre Podcasts the New Webinars?
by MGB2B
Podcasts are seeing their first significant growth since their birth over ten years ago, but could they be the new webinar to B2B publishers? With the wild success of consumer podcast, Serial, broadcasters and publishers are jumping into this space, from Buzzfeed to the new master of podcasting, NPR. Mass media company iHeartMedia (formerly Clear Channel) recently hosted their own “SoundFront” to announce their own series of original audio programming.
So could podcasts be the next big resource tool for the B2B audience? It is a likely possibility. B2B publishers generally follow consumer technology trends. While there is still heavy reliance on print and more traditional media because of the aging work force, more and more boomers are reaching retirement age. And, to reach up-and-coming directors and c-level employees, the B2B world is in need of fresh vehicles for content beyond webinars and whitepapers.
So how can your business prepare to incorporate audio content into your marketing mix?
Continue ReadingB2B E-Commerce Sales set to Explode
by Vin DiGioia
According to a recent study from Forrester, B2B e-commerce sales in the U.S. are expected to hit $1.13 trillion in 2020 – is your B2B website ready?
The study, entitled “US B2B eCommerce Forecast: 2015 to 2020“, cites the following factors as major contributors to the projected growth in B2B e-commerce sales in the United States:
- Shift in B2B Buying Habits – Many B2B buyers are now both researching and purchasing online. In fact, Forrester is projecting that by 2017, a majority of those same B2B buyers (56%) will complete at least half of their work-related purchases online.
- Cost Savings – The cost of servicing an online customer vs. a traditional, offline consumer can be significantly less in some cases.
- Omnichannel Consumer Development – Multichannel B2B customers tend to spend more and are also more likely to become repeat customers.
Whether you are currently doing business online or are planning to start, B2B e-commerce sales will be a fertile growth area for companies in the coming years. While the initial cost outlay can seem daunting, if planned and executed properly, an e-commerce website can prove to be a profitable growth area for B2B companies for many years to come. (Oh, and whatever you do, make sure it’s mobile-friendly.)
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