What Every HVAC Company Needs to Know About Email
by MGB2B
Email Programs for HVAC Companies – Are You Doing It Right?
As the owner of an HVAC company, you may already have an email program in place for your marketing outreach. The question is: what can you do to make it work better? Here’s a checklist of the most important email marketing improvements for HVAC companies to take into consideration:
Continue ReadingSEO Keyword Recommendations for Manufacturers
by MGB2B
You’ve likely seen a lot of articles claiming that SEO is dead, particularly in regard to keywords. But search is still very much alive, and SEO keywords are still an essential part of it. After all, your prospects are still typing in words to look for what you have to offer.
So why do people keep saying keywords are dead?
Because Google continues to make drastic changes to the way it ranks sites. They’ve made it so that your competitor who stuffs a keyword into the website copy a billion times cannot outrank you if the quality of your web content is better. That’s a good thing, especially if your website plays by the rules and is mobile-friendly.
Continue Reading6 Website Tips for Manufacturers
by MGB2B
Plastic and steel and adhesive compounds are not sexy. But that doesn’t mean they can’t look and sound their best on your website. It may take a little work, but it will be worth it. Your website is, in essence, your brand, which means it needs to be working as hard as possible.
My colleague, Vin DiGioia, wrote a few weeks ago about the strategy needed to build a website that doesn’t suck. Once you have a solid strategy in place, the design and copy need to carry it through. Here are 6 website tips for manufacturers to get the writing and design right.
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