The B2B Sales Brochure Is Not Dead
by MGB2B
Like everything else in the world of marketing, a lot has changed for B2B companies since the advent of the Internet and email communication. A LOT. But the next time you hear someone say that sales brochures for your company should disappear completely in this age of marketing technology, take it with a grain of salt. B2B sales brochures are still extremely useful tools; you simply need fewer physical copies today, and the ones that you do print need to work harder than ever.
Here are three recommendations for creative B2B sales brochures:
Continue Reading5 Must-Have Marketing Tools for Commercial Real Estate Developers and Brokers
by MGB2B
Despite any potential setbacks, the future is still looking bright for commercial real estate. For developers and brokers who are mastering the latest technology, the future will likely look even brighter.
Of course, in this day and age, tech can cover many things – from mobile-friendly websites to sophisticated apps. Here are 5 basic tools that commercial brokers and developers can use to up their marketing game.
Continue ReadingVirtual Reality Was Made For B2B
The infatuation with Virtual Reality has been around since the 50’s. From science fiction novels to the eventual creation of some neat movies and really awful video games (Tiger’s R-Zone headset, anyone?), VR has been attempted time and time again while never quite gaining any traction. If you have been following the tech industry at all this year, you’ve probably felt some déjà vu watching the recent comeback of the virtual reality craze. Primarily used in consumer applications thus far, you may have also had the chance to watch some 360-degree videos, or even play with some of the apps that exist for products like Google Cardboard. While the idea itself isn’t anything new, companies like Facebook, Samsung, and Google are taking the technology behind VR to new depths.