The Quick Guide to Geotargeting B2B Audiences
by MGB2B
While a lot of B2B marketing is typically national or international in scope, there may be a time that you find the need for geotargeting B2B audiences instead of blanketing them with an overarching campaign. If you’re unfamiliar with the term, geotargeting is the ability to reach specific audiences based on their location.
So when might you have the opportunity to do that? A few examples include:
- Hosting regional seminars
- Providing support to your sales team in certain states
- Attending industry trade shows
In these types of situations, you can use geotargeting to reach specific audiences with a message that hits home. But geotargeting isn’t always a typical function in the B2B realm like it is in consumer marketing, and there can be a lot of confusion. As a B2B marketer, it’s important to have at least a basic understanding of what’s what. Here are the basic types of geotargeting you should be aware of as a B2B advertiser:
Continue ReadingGoogle has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
by Vin DiGioia
In the latest in a string of continual enhancements and improvements to its search offering, Google has announced that it is doing away with its paid text ads that appear to the right of search results. The search giant will now only offer ad placements directly above and directly below the organic search results:
Continue Reading5 Critical Questions for Commercial Construction Websites
by MGB2B
If you own a commercial construction company, you no doubt realize the importance of having a website. You know you need a place to drive prospects so they can see your work, what services you offer, and hopefully ask you for an estimate. But not all commercial construction website design is created equal – and it’s more important than ever that your website stands out against your competitors’.
Here are 5 critical questions to ask of your Commercial Construction website to ensure that it is as effective as possible:
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