Are You Tapping Into Online Communities for B2B Lead Generation?
by MGB2B
In the late 1970’s, the first messages were exchanged on an early online bulletin board and voilà — social media was born. The term may not have been coined quite yet, and a couple decades of evolution were still required to produce what we now refer to as ‘social media channels,’ but the framework was there.
This structure of communication and exchanging ideas is still the heart of a successful social media network, but mainstream channels like Facebook, Twitter, and even LinkedIn do not hold all the answers for B2B marketers. Generating highly-targeted, lead-focused conversations online sometimes means moving off the beaten path of likes and follows and into the world of niche communities. An article from Clickz.com uncovered several such platforms, with discussions ranging from craft brewed beer to challenges facing oil and gasoline rig professionals. These communities are ideal incubators for B2B lead generation.
Why invest time (and potentially dollars) in these vertical sites? Here are 3 good reasons:
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