Mascola B2B Marketing Blog, B2B Advertising Agency
Category Archives: Social Media

Generating Content that Creates Daily Relevancy for Your B2B Brand

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Whether populating stories for a company blog, updating the news and events section of a website, or executing a social media strategy – most businesses understand the importance of content generation in today’s marketing mix.

But for many, especially those in the B2B world, it often seems impossible to keep the content funnel full. You don’t have a new product coming out until next year. Trade show season doesn’t start for another three months. There’s a hiring freeze. So there’s nothing to talk about, right? Wrong.

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Is Your Trade Show Social Media Strategy a Boon or a Burden?

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trade show social media strategy

You can’t attend or exhibit at a trade show today without running into countless social media promotions. From the event’s app to each booth’s unique hashtag, the trend is everywhere. Launching your own trade show social media strategy can be daunting with so much noise already occupying the space, but when organized and executed properly, your efforts can be a boon to your business rather than a burden to your booth staff. Before you get started, here are a few questions to ask your team.

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Why B2B Companies Need Social Media Now

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As with all things in the world of advertising, it’s about the timing. As businesses struggle, year after year, they turn to the latest marketing trend to help them remain relevant.

While the pace of change quickens, it’s more critical than ever to stay on the cutting edge of communicating with your customers. Every week, a new threat to the survival of your company seems to emerge. Business owners lie in bed, staring at the ceiling when they should be sleeping. They worry about the threats: Threats that take the form of new competitors — domestic, overseas, and on-line; rising overhead costs for materials and salaries; government regulations in the form of taxes and insurance requirements; and labor concerns from minimum wage to finding skilled workers.

When it comes to marketing, there is more to worry about than ever. For B2B marketers, the danger is clear — embrace change or become irrelevant. Social media is that change.

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