Are You Socializing Your PR Efforts?
by MGB2B
As you probably know by now, the lines between public relations and social media have blurred beyond distinction. PR and social media strategies for manufacturers can no longer be approached separately, but rather as two sides of the same coin. While many B2B companies are integrating their PR efforts into their social media content, they’re often just skimming the surface of what could be a truly cohesive program. Here are 3 ways to “socialize” your PR efforts:
Direct Messages: New Twists on Twitter for Manufacturers
by Vin DiGioia
Social media juggernaut Twitter has been making a lot of moves in recent weeks. In addition to a quick CEO swap, the service announced two new updates to its direct message (DM) feature that could be very important, overall, as it pertains to Twitter for manufacturers:
- APRIL 2015: Users can now opt to receive direct messages from anyone. (Previously, you would have to be following a user in order to receive direct messages on Twitter.)
- JULY 2015 (expected): Character restriction for direct messages will be increased from 140 to 10,000
While direct messages on Twitter have sometimes been overlooked (and sometimes written off as spam havens), these new changes could signal a change for B2B marketers. These new enhancements could make the direct message feature more enticing as a potential means for communicating with both existing customers and prospects.
Continue ReadingFor Time’s Sake: Repurpose Your Long-Form B2B Content
by MGB2B
Creating good content is a time investment. This is especially true in business-to-business marketing, where the typical length of a white paper is 6 to 10 pages if not more. What goes into those pages? Research. Statistics. Testimonials. Sweat, and maybe some tears, too. And then – it’s done. The fruit of your labor is sent out via press release or company email and that’s it. It’s over. Right? Wrong.
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