Leave Big Brands in the Dust: Effective Social Media Strategies for HVAC Manufacturers
by MGB2B
Across most B2B industries in the U.S., the big nationwide players dominate when it comes to brand awareness. HVAC manufacturers are no exception, with brands like Trane and Lennox generating instant recognition while small to medium size companies rarely ring a bell outside their states or regions. All of this emphasis on big brands can seem discouraging, but smaller manufacturers hold a big advantage over the big players: social media.
You may have just rolled your eyes or even laughed out loud. How can small manufacturers stack up to the big guys on social media? After all, the two aforementioned brands have a combined following of over 217,000 on Facebook alone. True, and the majority of small companies will not reach those numbers. But their more modest followings likely contain a whole lot more valuable connections and leads, and a smart social media strategy can help draw them out.
Here are three effective social media strategies for HVAC manufacturers that will leave the big brands in the dust:
Continue Reading5 Must-Have Marketing Tools for Commercial Real Estate Developers and Brokers
by MGB2B
Despite any potential setbacks, the future is still looking bright for commercial real estate. For developers and brokers who are mastering the latest technology, the future will likely look even brighter.
Of course, in this day and age, tech can cover many things – from mobile-friendly websites to sophisticated apps. Here are 5 basic tools that commercial brokers and developers can use to up their marketing game.
Continue Reading3 Ways to Optimize LinkedIn Ads for B2B Lead Generation
One of the biggest challenges in B2B marketing is generating valuable leads. A quick Google search for “lead generation” pulls up hundreds of articles filled with tips, tricks, and best practices for uncovering potential business. Many of these posts, however, leave out one of the most useful B2B lead generation tools out there: LinkedIn.
LinkedIn consistently ranks highest among social media platforms for its B2B lead generation value. Its user base boasts the greatest number of professionals, the largest percentage of decision-makers, and the highest per capita income per user. The problem is, many B2B companies are just skimming the surface when it comes to targeting those users, rather than harnessing LinkedIn’s full potential.
Here are three ways you can optimize your LinkedIn ads for B2B lead generation:
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