4 Ways to Improve B2B Twitter Ads (While They’re Running)
by MGB2B
This is the first part in an ongoing series about improving B2B social media advertising campaigns on the go. Follow us on Twitter and LinkedIn to read the latest installments, and more from Mascola B2B Marketing.
How to Improve B2B Twitter Ads Without Pausing Your Campaign
We have talked about several ways to use social media advertising to learn more about your target audiences and how to use that information to better reach those audiences online. That is all well and good when you are initially building your social media ads, but what about once the ads are launched? Good news: social media ads are not “set-it-and-forget-it” tools. They can be updated during campaigns, and we are going to start with how to improve B2B Twitter ads while they’re running.
Continue ReadingFree Tools for Curating B2B Social Media Content
by MGB2B
There’s no question of whether or not your B2B company needs to be on Social Media. Your customers and prospects are finding compelling social media content from trusted industry resources and – eek! – your competitors. How can you keep pace and provide relevant B2B social media content?
B2B Brands: What You’re Missing By Not Being on Instagram
by MGB2B
According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends, B2B brands are very likely to distribute content on social media sites like LinkedIn and Twitter (and with good reason – the audiences are usually there, ready to devour). Instagram, on the other hand, is only used by 29% of B2B Marketers, a distant 7th place in terms of B2B social media usage.
What you and other B2B brands may not realize, is that your target audiences are just as hungry for visual content as they are for words, particularly if you’re offering up some great Aerospace or Engineering fodder.
Continue Reading