B2B Monday Myth: Quantity Over Quality on Social Media
by MGB2B
The Myth: Quantity is Better Than Quality on Social Media
The Truth: Engagement is the Key Ingredient
Your B2B company’s social media program plays many important roles, from building awareness for your company to generating leads and connecting with your customers. However, there is a common misconception that the sole measure of a successful B2B social media program is its total number of followers. While having a large following is great and constant growth should always be an important goal, there’s much more to your B2B social media program than numbers. Rather, the most successful B2B companies on social media focus on engaging with others in their industries, humanizing themselves, and connecting with and serving their customers and prospects. And by doing so, growth naturally follows.
Here are a few quick tips to help you focus on quality (and quantity):
Continue Reading5 Simple Tips to Make Your B2B Content More Effective on Social Media
by MGB2B
With 88% of B2B organizations using content marketing, and social media content accounting for 92% of their efforts, it is clear that business leaders have accepted that content is king. But simply creating content is not enough – it has to be high quality, properly planned, and well-distributed to be effective. Here are 5 tips to help you create and distribute effective B2B content on social media.
Tip #1: Set Realistic and Stretch Goals
When you are in the strategic planning phase, the goals you set determine how effective your program will be. For B2B manufacturers, setting goals requires envisioning good end results – in a nutshell, leads. The B2B sales cycle is notoriously long and goes through many different stages, from identifying opportunities to sharing resources that your different verticals will find valuable, and, eventually making a sale. Months can pass between these stages, so you need to set realistic goals on how many leads you can generate and convert based on your organization’s typical leads influx and any changes you’ll be making to your content distribution program. Raising your numbers slightly to establish stretch goals will help motivate all members of your team – whether they are connected to your content creation efforts or not – to keep a lookout for growth opportunities.
Continue ReadingSimple Advice to Jump-start your B2B Marketing Plan in Q3
by Vin DiGioia
Spring has sprung and summer is right around the corner. That also means that Q2 is going to be closing up fast – how is your 2016 sales and marketing plan looking so far?
On track?
Lagging behind?
D.O.A.? <GASP!>
Take a look at the articles below and start breathing new life into your B2B marketing efforts for Q3 and beyond:
- What Manufacturers Absolutely Should Not Leave Out of Their Marketing Plans
- Content Marketing: Big Picture vs. Tactical Thinking in 2016
- Free Tools for Curating B2B Social Media Content
- 4 Ways to Improve B2B Twitter Ads (While They’re Running)
- Google has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
- Creating an Effective B2B Direct Mail Campaign
Learn more about how M//G B2B’s marketing and lead generation experience with manufacturers can help your business thrive. Drop us a line today!
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