3 Ways to Optimize LinkedIn Ads for B2B Lead Generation
One of the biggest challenges in B2B marketing is generating valuable leads. A quick Google search for “lead generation” pulls up hundreds of articles filled with tips, tricks, and best practices for uncovering potential business. Many of these posts, however, leave out one of the most useful B2B lead generation tools out there: LinkedIn.
LinkedIn consistently ranks highest among social media platforms for its B2B lead generation value. Its user base boasts the greatest number of professionals, the largest percentage of decision-makers, and the highest per capita income per user. The problem is, many B2B companies are just skimming the surface when it comes to targeting those users, rather than harnessing LinkedIn’s full potential.
Here are three ways you can optimize your LinkedIn ads for B2B lead generation:
Continue ReadingWhy You Need Video and How to Do It Right
by MGB2B
For the longest time in marketing and advertising, the term ‘video’ was associated with a 30- or 60-second commercial, and even more so, with a high price tag. All video was expensive to create and very expensive to place. This is no longer the case, and it hasn’t been for a while.
If you haven’t already been making use of video on your website or as a part of your marketing mix, you are missing out. The reality is, people like to watch rather than read. According to a recent survey by Google, 70% of B2B buyers and researchers use video throughout the decision-making process. For a B2B company, a video can be a great way to demonstrate how your product is used, show off your beautiful facility, create a series of knowledge-sharing interviews, or anything that speaks to how your company can help potential partners.
While the cost of entry has gone way down, you definitely should not change the process. A well-executed video still follows three major steps: Storyboard, Shoot, and Edit.
Continue ReadingHow to Evaluate B2B Lead Generation Media Opportunities
by MGB2B
When it comes to getting fresh leads in the pipeline, B2B media outlets can be a great resource. Whether it’s webinars, white papers, email blasts, or something completely different, the media publishers are staffed to provide relevant content to their readers. These types of executions can help increase brand awareness, establish thought leadership, and generate qualified sales leads. However, they are often much more expensive than running a print or banner ad, so making the wrong choice can really cost you. Here are some tips on how to effectively evaluate B2B lead generation media opportunities.
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