Simple Advice to Jump-start your B2B Marketing Plan in Q3
by Vin DiGioia
Spring has sprung and summer is right around the corner. That also means that Q2 is going to be closing up fast – how is your 2016 sales and marketing plan looking so far?
On track?
Lagging behind?
D.O.A.? <GASP!>
Take a look at the articles below and start breathing new life into your B2B marketing efforts for Q3 and beyond:
- What Manufacturers Absolutely Should Not Leave Out of Their Marketing Plans
- Content Marketing: Big Picture vs. Tactical Thinking in 2016
- Free Tools for Curating B2B Social Media Content
- 4 Ways to Improve B2B Twitter Ads (While They’re Running)
- Google has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
- Creating an Effective B2B Direct Mail Campaign
Learn more about how M//G B2B’s marketing and lead generation experience with manufacturers can help your business thrive. Drop us a line today!
Continue ReadingGoogle has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
by Vin DiGioia
In the latest in a string of continual enhancements and improvements to its search offering, Google has announced that it is doing away with its paid text ads that appear to the right of search results. The search giant will now only offer ad placements directly above and directly below the organic search results:
Continue ReadingDoes Your Manufacturing Company Need a Tiered Social Media Presence?
by MGB2B
Like the manufacturing industry itself, individual manufacturers can be incredibly varied. Some companies serve four, five, six or more different markets simultaneously. Others create materials that go into all umpteen stages of a product’s final assembly. With all of these roles under a manufacturer’s belt, maintaining a single Twitter feed, Facebook page, YouTube channel, or other social media channel across the entire company might not make sense. So how do you know if you need multiple accounts?
Here are 4 scenarios where a tiered social media strategy for manufacturers makes sense:
Continue Reading