Quick Tips for Manufacturers to Get Started on LinkedIn
by Vin DiGioia
As more and more manufacturers look to the digital landscape for marketing opportunities, “social media” is often one of those areas that consistently pops up as the place to be. However, trying to decide which platform makes the most sense for a manufacturing brand can often be tricky. Twitter? Facebook? TikTok? Where do you begin??? Well, when in doubt, a logical first step in social media for manufacturers is LinkedIn. (more…)
Continue ReadingTwo Easy Customer Re-Engagement Strategies for Small and Medium Manufacturers
by Vin DiGioia
We’re almost in Q3 here so chances are your 2022 marketing plan is fully underway – that’s great! As the global economy continues to open up after covid, marketing for manufacturers needs to be a priority for any firm looking to remain competitive.
With the bulk of your plan in place, though, and budgets firmly committed, you’re probably looking for other cost-effective ways to help move the needle a few percentage points in the back half of the year. It may sound simplistic, but when was the last time you re-engaged with your past customers? (HINT: It’s probably not a recent as it could/should be.) (more…)
Continue ReadingINFOGRAPHIC: How Engineers Consume Content Part 2
by MGB2B
The final part in our infographic series about how engineers consume content is here! This time, we’re examining the difference in content consumption between younger engineers and those who have been operating within the industry for years. If you haven’t yet, but sure to check out Part 1 in our series: The Buyer Journey
When it comes to younger vs. older engineers, it’s easy to see the difference in where each generation prefers to get their information. Not surprisingly, younger generations rely heavily on social media outlets, while those with more years under their belts say that trade publications are their go-to source. But both these outlets are reliable sources – one isn’t better than the other. And while trade publications will always hold a significant portion of their target audience’s attention, as we all continue to move more into a digital landscape, social media is becoming increasingly important in the B2B world.
Next, we focus on the different types of content engineers prefer to engage with – and here, surprisingly, you’ll see they prefer to consume different content on different channels. Social media, videos, and other easily-digestible content reign supreme, while technical articles and case studies delivered via email saw the highest engagement rate.
Finally, in spite of the all-encompassing importance of smartphones, you’ll notice that computers hold the #1 spot with 98% of engineers turning to their desktops to get their news. Trailing closely behind are print media and tablets, proving once and for all that content can be consumed on multiple platforms, regardless of the subject.
Read the Full Infographic on How Younger vs. Older Engineers Consume Content Below:
