6 Website Tips for Manufacturers
by MGB2B
Plastic and steel and adhesive compounds are not sexy. But that doesn’t mean they can’t look and sound their best on your website. It may take a little work, but it will be worth it. Your website is, in essence, your brand, which means it needs to be working as hard as possible.
My colleague, Vin DiGioia, wrote a few weeks ago about the strategy needed to build a website that doesn’t suck. Once you have a solid strategy in place, the design and copy need to carry it through. Here are 6 website tips for manufacturers to get the writing and design right.
Continue ReadingMarketing for Manufacturers is NOT a DIY Project
by Vin DiGioia
America is a country built by a series of thinkers, dreamers and, most importantly, doers. People who went out and created some of greatest innovations the world has seen – especially in the manufacturing sector. Unfortunately, over time, we have seen a lot of that innovation dissipate and the momentum that carried our great nation through nearly two centuries of growth, began to slow.
However, recent manufacturing statistics from the Institute for Supply Management have indicated that the American spirit is alive and well – and growing! While the numbers there show manufacturing has slowly begun to show signs of improvement, achieving real, sustained growth isn’t going to happen by itself. It’s going to take an effort on the part of manufacturers to help drive new business through marketing.
Continue Reading[INFOGRAPHIC] Total Manufacturing Output by State (U.S.A)
by MGB2B
According to the Institute for Supply Management, a trade group of purchasing managers, manufacturing is on the rise in the United States for the first time since February. Experts believe the increase is a result of new orders, coupled with an overall increase in hiring.
Here is a look at a breakdown of total manufacturing output by state (U.S.A.):
Are you a manufacturer looking to increase your sales leads or thinking about breaking into new markets? Contact us today! We are a full-service B2B marketing agency that specializes in just that.
Continue Reading