4 Digital Marketing Ideas for Manufacturers in Q4
by Vin DiGioia
Wow – how is it August already? It feels like this year is flying by! As 2015 begins to wind down, we have seen some really positive news for U.S. manufacturers in recent weeks:
- The Institute for Supply Management has indicated that U.S. manufacturing growth has begun to accelerate.
- China’s manufacturing sector, on the other hand, showed zero growth in July 2015.
- Reshoring is happening – right here in New England, as a matter of fact.
Now that’s all great news – on a macro level. What does that mean for manufacturers as a whole, though? It’s means there is opportunity, but you must take action in order to capitalize on it.
Continue ReadingSEO Keyword Recommendations for Manufacturers
by MGB2B
You’ve likely seen a lot of articles claiming that SEO is dead, particularly in regard to keywords. But search is still very much alive, and SEO keywords are still an essential part of it. After all, your prospects are still typing in words to look for what you have to offer.
So why do people keep saying keywords are dead?
Because Google continues to make drastic changes to the way it ranks sites. They’ve made it so that your competitor who stuffs a keyword into the website copy a billion times cannot outrank you if the quality of your web content is better. That’s a good thing, especially if your website plays by the rules and is mobile-friendly.
Continue Reading3 Ways Manufacturers Can Use Lists on Twitter
by MGB2B
From content discovery to lead generation, Twitter is one of the most effective social media channels for manufacturers. Yet many manufacturers are ignoring one of the channel’s most useful features: lists. From organizing your favorite accounts to tapping into your competitors’ content, Twitter lists can produce an endless supply of valuable insights.
Here are 3 ways you should be using lists on Twitter:
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