Why Are You Breaking Up with Me?
by MGB2B
When I first started writing this post, I was going to tell you not to send breakup emails. I didn’t understand their purpose; it seemed silly to me that any business would want to sever ties with a prospect just because they didn’t respond to their first few emails.
And I was right. It would be silly to want to sever ties. But the truth of it is: Breakup emails aren’t really about breaking up; they’re about triggering action. And they’re an important part of a successful automated email program.
If you’re unfamiliar with business breakup emails, they usually come after 3-5 previous, unanswered emails sent to a prospect and go something like this: (more…)
Continue ReadingAre You Doing Email Segmentation The Right Way?
by MGB2B
A lot of people think that the timing of your email is the most important factor to consider in B2B email marketing. And yes, timing is important. But there’s something that is even more important for both boosting your open rates and CTR, and lowering your unsubscribes and abuse reports: segmentation.
If you’re not already segmenting your email lists, it’s something you should look into as soon as possible. According to stats recently released by Mail Chimp, segmented campaigns have on average a 10.33% higher unique open rate. And clicks? Those are 62.81% higher. That’s pretty mind-blowing. If you’re anything like your competitors, that’s all the encouragement you need (most marketers cite increasing subscriber engagement as their number one priority in 2016 and improving segmentation as their second).
But for those of you who are saying, “I get it, I get it. I do this stuff already – you don’t have to tell me,” I ask you this: HOW are you segmenting? There’s more than one way to do it. And each one you add to the list can make your email campaigns more and more effective.
Continue Reading