Brand Identity for B2B Companies: What You Need to Know
Not too long ago, a small industrial company didn’t give a damn about its image, location, or physical plant. Most customers of these industrial operations would have been surprised to see just where the products they bought came from. Companies in industrial parks and manufacturing plants around the world were laboring in some nondescript structure without regard to what kind of image they were projecting. The logo that they used in 1962 was still good, and who cared about that stuff anyway?
Examples of strong, simple B2B logos
The Internet changed everything for B2B brands.
Continue ReadingDeadline Approaches: Upgrade to Mobile-Friendly Website Design
by MGB2B
There are 3 weeks and counting before Google casts non-mobile-friendly websites into the depths of search hell. While Google has not confirmed the exact ramifications of its latest algorithm update, they have stated that the change “will have a significant impact in our search results.” With a deadline of April 21 looming overhead, now is the time for your brand to upgrade to mobile-friendly website design. Seriously, do it.
This Search Engine Watch article goes into deeper detail, but here are the main things you need to know:
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