6 Website Tips for Manufacturers
by MGB2B
Plastic and steel and adhesive compounds are not sexy. But that doesn’t mean they can’t look and sound their best on your website. It may take a little work, but it will be worth it. Your website is, in essence, your brand, which means it needs to be working as hard as possible.
My colleague, Vin DiGioia, wrote a few weeks ago about the strategy needed to build a website that doesn’t suck. Once you have a solid strategy in place, the design and copy need to carry it through. Here are 6 website tips for manufacturers to get the writing and design right.
Continue ReadingWeb Design for Manufacturers: How to make your website not suck.
by Vin DiGioia
Chances are if you are reading this blog post, you are a decision-maker at a manufacturing company – or at least someone who has been tasked with figuring out what to do with your seven-year old beast of a manufacturing company website.
Chances are also pretty good that your website sucks.
I don’t mean “sucks” like the cyclonic technology of a Dyson vacuum. I don’t even mean sucks as in it is not visually appealing (even though it might be.) I mean it sucks like a Twilight vampire; it consistently drains your company of two of its most precious assets: time and money.
Continue ReadingCreate B2B Emails that Stand Out
by MGB2B
As we all know by now, a consistent email campaign should be a part of your marketing mix. But, just sending out a hodgepodge of information or sporadic news items is not enough. You need to craft not only a smart message, but one that looks professional as well. Below are the top 3 tips for creating effective B2B email marketing campaigns that are bound to stand out.
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