Creating an Effective B2B Direct Mail Campaign
by MGB2B
It just needs to work a lot harder. For B2B companies, the advent of email marketing has implied the decline, if not the impending doom of printed direct mail as a part of their marketing mixes. Yet, while we all realize that email is great, it can be just as easily ignored as any other advertising medium. In a survey of nearly 500 marketing and business professionals, 57% of whom operate in the B2B sector, participants reported that direct mail marketing generated a response rate 37 times higher than email marketing when sent to curated lists, and 10 times higher when sent to purchased lists. As you begin to develop your B2B direct mail campaign, follow these 3 proven steps for a strong impact:
Continue Reading5 Critical Questions for Commercial Construction Websites
by MGB2B
If you own a commercial construction company, you no doubt realize the importance of having a website. You know you need a place to drive prospects so they can see your work, what services you offer, and hopefully ask you for an estimate. But not all commercial construction website design is created equal – and it’s more important than ever that your website stands out against your competitors’.
Here are 5 critical questions to ask of your Commercial Construction website to ensure that it is as effective as possible:
Continue ReadingThe B2B Sales Brochure Is Not Dead
by MGB2B
Like everything else in the world of marketing, a lot has changed for B2B companies since the advent of the Internet and email communication. A LOT. But the next time you hear someone say that sales brochures for your company should disappear completely in this age of marketing technology, take it with a grain of salt. B2B sales brochures are still extremely useful tools; you simply need fewer physical copies today, and the ones that you do print need to work harder than ever.
Here are three recommendations for creative B2B sales brochures:
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